NYE book sales for 2017 have been up 15% from 2016, with ebooks making up a whopping 60% of the market.
The figures come from Amazon’s new survey, which is meant to gauge the health of the e-book market, but also reflects the fact that a good chunk of the people surveyed still don’t have a Kindle.
“While the market is growing, we still believe there is room for growth,” says Matt Scholz, senior vice president of ebooks at Amazon.
“But, we’re not just looking to get bigger: we want to continue to drive value for our customers and keep our customers happy.
We want to create a more diverse and inclusive ecosystem.”
Amazon has a number of e-reader options to choose from, including the Kindle, Nook, and Fire tablets.
And some e-books are becoming more affordable, which makes it easier for consumers to jump on the bandwagon.
But Amazon’s latest survey also suggests that the vast majority of people still aren’t reading a lot of eBooks.
“We’ve seen that in recent years, we’ve seen a decline in reading overall,” says Schol.
“And in the past, it’s been really hard to find people who weren’t reading any books at all.
We’re seeing the same trends here.”
Some e-readers are selling for less than $10, which puts them right in line with other e-reading devices.
Others, like the Amazon Firebook, are priced at $69.99.
So if you’re looking for a new e-Reader, this may be a great time to get in.
If you’re a non-reader, though, you might be a bit disappointed.
There are plenty of eReaders available for a fraction of the cost.
“I think this year’s market is very crowded,” says Amazon’s Schol and says that most people who want to read eBooks should still be looking at more traditional options.
“A lot of the choices you see at eReads or eBooks are designed for people who are very familiar with eBooks and want to pick one up,” he says.
“The difference is, you don’t really need a Kindle to read a book.
You can get an iPad and do it on your own, which allows for customization.
And with an iPad, you can do it in the app, so it’s a little bit easier to pick out the book you want.”
Amazon also notes that some people still prefer eBooks over books on the iPad or iPhone, so you’ll still be able to find something for them.
The good news is that if you want a book that’s on your wish list, Amazon’s site is set up to make it easy to buy one from its stores.
And, for those who just want to jump in, Schol says that you can also order a copy of the best-selling Kindle novel from Amazon, for $9.99, and the Kindle edition of the novel from Barnes & Noble for $19.99 or less.
“Kindle is a great option for people looking for books that are well-written and well-reviewed, which are easy to find,” he adds.
“It’s really easy to get into and enjoy.”