e-book devices are expected to reach $1.1 billion by 2020, up from $1 billion in 2015.
A new $50 e-reader by Fujitsu Corp., dubbed the Fujitsu E-Book EBook, will make e-books available to millions of readers.
But they’re not nearly as ubiquitous as the iPad, which will have nearly two billion e-readers in its lifetime.
That’s despite the fact that the e-reading market has more than doubled since 2009.
What’s behind this boom?
First, e-discovery services.
Since 2010, ebooks have been the most popular online reading activity among children, teens and young adults, according to Nielsen Bookscan, which tracks book consumption.
While it’s not clear how many e-Readers there are, we do know that they’re growing fast, especially among young adults and students.
The market has also grown rapidly among children and teens.
In fact, eBooks are the second-most-popular online reading product among all consumers in the U.S., according to the Nielsen BookScan survey, behind only the iPhone.
Second, eReading devices are being sold in new and limited editions, which are getting more popular with buyers and more expensive.
That trend has helped to increase the market share of the eReader, according a survey conducted by Nielsen Bookwatch, a market research company that tracks consumer spending.
The E-Reader market is expected to continue to expand, but it will require an increase in sales to offset declines in other products, said Andrew Kostin, the research director at Bookwatch.
In the past, many eBooks were bought and sold on the secondary market, with consumers looking to buy new or used books.
This could make it harder for e-Reader sellers to compete, he said.
Third, the growth of social media.
e-Reading has been in the news lately, with many companies launching or expanding social media campaigns to engage their customers with books and other content.
But those efforts are likely to be limited.
Social media has been growing at an accelerating rate, but only if publishers keep their online communities engaged.
“Social media has become so important,” said John L. Yurick, vice president of research and development at the Audible Inc. podcast service, which includes Audible.com.
“We are the world’s largest social media platform, and we’re still working to grow that.”
And in the eReading market, social media has come in many forms.
It’s possible that some publishers, including Amazon, may want to focus on more direct, direct-to-consumer advertising, which is more relevant to the ereader market than social media, said Matthew O’Brien, director of research at e-learning platform Udemy.
However, the ePublishers Association, which represents e-Publishers, said it is “satisfied that eReading is growing at a faster pace than most other products.”
This may be because eReading has become more relevant because people have become more willing to pay for it.
“E-books are becoming more important as they become more affordable,” said Kevin F. McDaniel, CEO of e-publisher Adorama Media.